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20121001
20121001
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CSPAN2 2
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CSPAN
Sep 30, 2012 9:00pm EDT
sort of discipline testing. so the smart campaigns and the obama campaigns are emblematic of this and basically, you know, thinking of almost everything a campaign bus as it is somehow informed by the data one. you get down to the state level campaigns and they definitely are having people who work voter file managers who are just dealing with the data and targeting people just dealing with data you get to the campaigns and one of the things the romney campaign said to do this summer after they won the nomination was and increasingly that sort of function is becoming a core function of the campaign and used to be to the extent you have was fund-raising and you could buy them from the vendors or consultants, and now people will have what they call one different things but there's basically a core function of the modern campaign to have people who are especially on the voter side just country and processing data. >> host: if any of us were to go into the romney campaign or obama campaign and look at the headquarters, are there a lot of young staff? what does it look like? >>
CSPAN
Oct 1, 2012 12:00am EDT
the obama campaign helps give the democrats a major advantage and in the 08 campaign, as i write about in the book come this is an exceptional experience, it is partly because of the long prairie. he is in the stuff that so many of the people on the campaign came into contact with pretty sophisticated tools and in politics, and a lot of those states who are a field director and using the slowly advanced data in 2008 went out and went to state parties or labor unions or institutions on the left and there's a sort of pollination that is taking place that i think a little more active on the democratic side right now than on the republican side. .. and the ore opponents by using data. but there are scrambling to sort of build anything approaching the scaling of the obama campaign and anything approaching l am ambition of the obama campaign. types you can solve in six months are going to be smaller than what you can solve in four years. >> host: doipg you the campaign is going to rely more on messaging or on the targeting techniques. what is is the mix? did does message still matter. is it
Search Results 0 to 1 of about 2